NY Times ads take a page from Google+
the New York Times has unleashed a new series of ads to celebrate their new paid digital-subscription model. as AdWeek says, they are attempting to move beyond simply educating people about the model and into a serious branding play that pushes the rich experience of using the website above all.
there are four new :60 spots that feel very familiar to Google’s Chrome “the web is what you make of it” series (with the same pan-and-click approach backed up by inspirational music, visual footage and VO). the main difference between the two campaigns is that the NY Times is going from print to digital (and using its ads to promote it) whereas Google has always been on the web.
these new ads are pretty interesting proof that the Google machine continues to exceed expectations and set precedents not only in terms of product innovation, but creatively in their advertising endeavors as well. even if Google+ itself isn’t the massive success it wants to be yet (which would mainly mean surpassing Facebook as the #1 social networking structure), their advertising for it is being copied by other big players like the NY Times. You know what they say…imitation is the highest form of flattery.
check out the ads and Adweek summary here.
